Your Online Image

In the last little while a couple of good friends asked me for social media tips. They wanted tips on managing their online presence.

Online reputation is particularly important, as it should be.

One of the most critical facts to remember is that “we are what we tweet.” How we are perceived by the online world depends greatly on what we personally put out there.

Here are a few tips to keep your image clean:

1. Think before you post or share, particularly regarding controversial issues. Is your weighing in on a controversial topic worth the possible repercussions? It may or may not be.

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2. Don’t interact under the influence. You may be able to delete content the following day, but the damage may have already been done.
3. Wait until you gain a level head before responding to what has angered or upset you.
4. Politeness, tact and diplomacy are tools that are more powerful than you realize. How you relay your idea may be as important as what you are relaying.
5. Google yourself. See what you find. Be aware of what others say about you.
6. If you are on Twitter, take time to review your mentions and re-tweets. This activity will help you identify how your interactions and tweets are being interpreted and received. Adjust your Twitter tactics and approach if needed.
7. Know your Twitter followers. This will help you identify your audience, your engagers. Are they right for you? Do not be afraid to unfollow or block those who are trolling or being disruptive. Do not hesitate to report spam accounts by hitting the “report for span” button.
8. If Facebook is your platform, review all posts and photos in which you are tagged. This will ensure you are not being linked to topics or content that does not reflect you. Un-tag yourself from posts and photos as needed.
9. Know your Facebook friends. This will give you a picture of who you attract with your online presence. As is the case with Twitter, make use of the unfollow, report or block options to address problematic contacts.
10. Lastly, treat others as you would like others to treat you.